A journalist from rural Australia who quit her job as a radio host to review luxury cars on Instagram now makes more than $4million a year from social media posts.
Alex Hirschi left Boonah, Queensland, for the bright lights of Dubai in 2008, where she presented a car radio show for five years before starting a social media career as ‘Supercar Blondie’.
The 34-year-old, who comes from a small town of just 2,484 residents, is now the most successful ‘carfluencer’ in the world, with an audience of 14.3million followers and the power to earn up to $11,524 (AUD) for every TikTok video she uploads.
Car rental website estimates her annual income from brand partnerships and posts at $4,206,260 – 60 times the $70,000 yearly salary she would be making as a radio presenter, according to figures from .
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Australian journalist Alex Hirschi (pictured) quit her job in radio to review luxury cars online
The 34-year-old, from Boonah, Queensland, now earns $4million a year from social media
Mrs Hirschi is now the second most-viewed ‘carfluencer’ on TikTok, only behind American blogger ‘It’s Daniel Mac’.
Her social media feeds are filled with glamorous content that show her posing beside some of the most sought-after cars on earth, with Ferraris, Aston Martins and ultra-rare Paganis all making regular appearances.
Her ‘most liked’ TikTok video from December 2020 shows Mrs Hirschi test driving the Rolls Royce 103X concept car, an electric self-driving vehicle without a steering wheel.
The British luxury manufacturer has refused to disclose how much the custom-built car, also known as the Vision 100 or Rolls Royce 2035, is worth, can ho vung tau aria but the estimated price is about $33million (AUD)/$25million (USD) a piece.
Alex, who has been based in Dubai, UAE, since 2008, is now the most successful ‘carfluencer’ in the world
The hardworking blonde (pictured at her home in Dubai on June 28, 2020) makes a living by test driving and reviewing the world’s most sought-after cars
Her social media feeds are filled with glamorous content that show her posing beside some of the most sought-after cars on earth
This is a Rolls Royce concept car from 2035 you don’t even have to duck to get in
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Mrs Hirschi is often photographed with some of the world’s biggest celebrities, including Fast and Furious star Vin Diesel and Breaking Bad’s Aaron Paul.